Business Coaching

"It is with great pleasure that I offer this testimonial for Helen Ebdon of Affirming Professional Coaching Services. Some time ago, I attended Helen’s ‘Moving from Procrastination to Action’ seminar and received a lot of value from this session. I then decided to engage Helen as my business coach. Helen has an enormous amount of experience to draw from, and is incredibly skilled as a coach. She is conscientious and attends to every detail with reliable follow up systems and provides excellent material, tools and techniques that have assisted me in making positive changes in my business. I feel that the most powerful gift Helen has to offer is her ability to listen and work intuitively with her clients. I am humbled and grateful at the genuine care and value I’ve received from working with Helen and saw real results and real shifts occur much quicker than I could have imagined. I would recommend her without hesitation to any business owner who is keen to achieve their goals.”

Annette Freeman

"I first started working with Helen at a time when I felt directionless with my business and wasn’t sure how to go about achieving any of my goals. In my first session with her, I said I felt very competent and confident in my skills as a Feldenkrais practitioner but rated myself a 0/10 for my business skills. Over the next 12 weeks, we looked at all the aspects of my business and embarked on a major rebranding project that included changing the name, logo and website of the business. We even renovated my workspace so that it went from looking like a dump to a professional and aesthetically pleasing environment. Most importantly, we worked on how to talk about the Feldenkrais Method in a way that made sense to people who had never heard of it. We worked on creating a target market and how to emphasise the points that really resonated with people. Each week, we set a list of goals to accomplish, and worked on how to most effectively utilise the time I had to work on my business. Helen was available to answer any questions I had during the week and was very supportive during the whole process. By the time 12 weeks was up, we had made so much progress that I asked to continue for another 6 weeks. At the end of the process, I felt much more confident in the direction my business was heading and in my ability to sell the benefits of the method. Thank you so much Helen for all your hard work and setting me in the right direction. I highly recommend you to anyone who needs support with achieving their business goals."

Joshua Balbin

“I was searching for a way to gain clarity and direction within my career. I had no focus, plan or purpose. With each session, Helen was able to provide me with a foundation on which to formulate a way forward for my immediate and long term career. The tools I used in my sessions with Helen now form part of my monthly career assessment and are enabling me to evolve and move through my career journey with clarity and purpose. Thank you for providing me with the freedom to see all my unlimited career possibilities and opportunities”.

Julie – Senior Marketing Manager

"I came into the coaching process with Helen confused about which direction to move with the business. Helen helped me decide on a clear vision as to what I wanted to accomplish and enabled me to set out a well-defined path to do so. She aided in clearing the confusion by listening and offering realistic solutions and/or processes. Helen gave me the confidence to implement positive changes through reporting and helped me learn how to be specific about, and document daily tasks to aid in the making of informed decisions. The results have been outstanding for our business. This support has enabled me to take control which has flowed on to positive changes in my personal life. Helen’s help has been invaluable."

Anthony Salinas

"Approximately 18 months ago I started my own business providing specialised legal advice to international companies wishing to establish a presence in Australia. I languished for 15 of those months operating day to day without any real structure or definitive purpose. I made a decision to either close my business or revamp what I was doing and what I wanted to achieve. I felt the only way to do this was to engage external assistance to help set my goals and structures. With Helen’s assistance over a period of 4 months I discovered that within myself I had many skills and attributes that were being suppressed by my own negative approach. Helen helped turn this around through some very simple but effective techniques. Once I addressed this I found that I was in a better position to think creatively and establish the structures required to make my business a success. The assistance Helen provided helped nurture my own self-belief, without her I would not be in the position I am today. I have no hesitation in recommending Helen as a professional coach; her style is very positive and engaging but not intrusive or overpowering. Helen has a unique ability to lead and guide but make you feel it is all your own thoughts and doing. The most important outcome from Helen’s assistance has been developing a new positive way of thinking about who I am and what I want my business to become. She has become and will remain one of my most valuable assets."

Frank - Director / Owner

"In November last year, I engaged the coaching services of Helen Ebdon. I had become familiar with her Take 15 Program, through our business networking group and felt that it alone, could offer me the structure and guidance I needed in my business. The Take 15 Program is not a fancy fluffy concept or some faceless virtual on-line course. It is a real live practical tool, which when I applied each week, brought me clarity, power and a marked improvement in my daily output, which I didn't think I had any more time for. In addition to undertaking the Take 15 Program, I met with Helen face to face for 90mins each week for 12 weeks. This personalised approach meant I had the support to elaborate on more complex areas of my business and personal life. Working from home meant the voice in my head was the only manager I had. Helen had a system to breakdown my goals into bite-sized achievable pieces, setting parameters, understanding my productivity triggers and recording my success - a small activity that kept me inspired and confident in my decisions. I looked forward to seeing Helen each week. It was both liberating and refreshing to find out that my conditioning - ‘my way’ was not always the right way and the ‘other way’ is not only worth consideration, but sometimes better. Since finishing up, I have had Helen withdrawals, so I look forward to returning soon. In the meantime, Take 15 keeps me accountable and empowered. Thank you Helen, you have been a wise counsel and a very special mentor."

Kate Branagan

"Thanks Helen. It has been great working with you. As you can perhaps tell, I am not an easy client as I have already embarked on a journey of self discovery in my own way. But full credit to you, you came in and worked with me, offered me that mirror in the most unassuming kind of way and in the process armed me with far greater insight than I could ever have achieved on my own. Your simple pointers became a voice of wisdom in my head reminding me that I had a choice about how I react in both everyday situations as well as under specially demanding/ challenging situations. The results have been truly transformational, I feel more inspired, in control, content and satisfied with my choices and the outcomes they bring. And the best part is that I will always have this ability now that I have discovered it! I have benefited immensely from Helen’s support and guidance and have since managed to overcome several issues in my life that had previously caused me frustration. I can wholeheartedly endorse the benefits of undergoing such a journey and highly recommend Helen to anyone considering bettering any aspect of their work or personal life."

Vasundhara

"I had been running my own business Print Express, for six years and had considered employing the services of a business coach for some years, to help me work on my business. I kept procrastinating, thinking I could solve my challenges myself. However, after talking to Helen Ebdon from Affirming, and attending her excellent workshop “Move from Procrastination to Action,” I took action, stopped procrastinating and engaged Helen’s services. I must say, it’s one of the best decisions I have made in six years of business. Even though you may believe you know what you should be doing in your business, Helen has a talent for getting you to open up about your challenges and determine what is causing your roadblocks and stress. To be honest, I had a list of issues I wanted to work on, and after talking these through with Helen, she helped me ask the right questions and delve deeper, to find the real issues I needed to overcome. Helen’s previous experience in managing and running her own successful business, I believe give the credibility and insight needed for a business coach to truly understand the unique challenges business owners face. The time I spent with Helen helped to put processes in place and make critical decisions in my business, which a year later I still greatly benefit from. If you are a business owner who is struggling with procrastination, ongoing issues or would just like an experienced person to help you work through your unique challenges, one of the best investments you could make is to engage Helen, as your business coach, or at the very least attend one of her workshops. I’m certainly glad I did."

Justin O’Donnel

"I cannot recommend Helen Ebdon highly enough as a business motivator and mentor, in particular for small business owners who have no organisational support.  She has helped me improve the way I do business and how I feel about myself in my business. I feel that with her support I have shifted up many levels. Helen motivates you, clarifies your direction, asks how and why, prods in a nice way, and gets you really thinking about what you want and where you want to go.  It was so good to have an impartial, unbiased sounding board, as often in business there is no one that you can thrash ideas around with so it stays stuck in your head and gets even more confusing. Helen has a wonderful talent for making you see things clearly so you can see your way forward."


Janine Brundle

"Helen was not just an amazing business coach, she was an extraordinary life coach. She helped me clearly map out what I wanted from life and worked with me to determine and action a pathway to get there. In my time with Helen, I tangibly witnessed the fruit of our conversations - a more proactive business, a more effective working team, more satisfied clientele, better processes and a freer me who was able to do more with less and have the time to pursue other life goals. Helen transcends the standard of the typical business coach because she genuinely cares, she not only has immense wisdom but also immense heart to support her clients and provide them the best chance to attain the success in life they've been yearning for."

Gavin Tan

"When I started my business, Buyers Home Base only two short years ago, I was quickly confronted by all of the issues small business owners face on a daily basis. I went from having a ‘job’ and being a salesperson, to being the Sales Department, the Marketing Department, the Advertising Department, the Accounting Department, HR department, the Events Coordinator, the Public Speaker, and on and on. I had no idea what I was getting into, and I had no-one to support me when I hit those inevitable hurdles which present when you have your own business. Enter Helen Ebdon from Affirming. I have done over 25 years of professional development and have not encountered anyone with the intuition that Helen brings to the sessions. She can see through the confusion and then allows YOU to make a plan that works best for you. Helen gently takes all of the mess and helps you to make sense of it. She has an innate way of leading you to make the best choices. Helen is not your average business coach. She deals with the person more than the business. The outcome is you leave clear, refreshed, refocused and much calmer after each session. Helen has years of wisdom from running her successful businesses, and I believe that this is what sets her apart from the rest. There are so many gurus and coaches out there right now, of whom few have the ‘scores’ on the board themselves. I have attended two of Helen’s seminars and gained enormous value from each one. I also undertook several weeks of one-to-one coaching with Helen when I started my business, and I believe that this was a key element to the quick growth and success Buyers Home base has achieved. If you are working harder in your business than you are on yourself, and if you are not feeling like you are achieving your business goals fast enough … then I highly recommend that you engage Helen to coach and guide you through the maze of challenges owning your own business brings."

Julie DeBondt-Barker

"I recognize how far I have come in 4 weeks since starting to see Helen. Me reaching out for help in terms of coaching has taken me from a place of being so overwhelmed I just couldn’t see a way that I could keep going with everything on my plate and make any of it work. Now I have hope and even some vision as to what my future could hold and I’m excited by it. Its amazing that once I made the decision to do something different and get help rather than just going around in negative circles in my head, the universe has provided all that I need to show me a different path. I have remembered (with Helen’s help) that we should pay close attention to the things that inspire us and that we enjoy because these are the things that light up the path we should be taking, the path that will lead us to our passion, our magic and making a difference in the world that only we can make in our own special way, whatever that is!"

Kellie Niepostyn

"I have had the sincere pleasure of working with Helen over the last twelve weeks. This has been a life changing experience for me. Helen is a compassionate and genuine person, who inspires self believe with a quite sense of confidence and no judgement. Before I started on this journey I was doubtful and concerned that my professional life was going nowhere and this was negatively affecting all other areas of my life. Over this time Helen taught me effective strategies for improving my problem solving and communication skills. This enabled me to gain clarity in my current working situation. Helen also challenged me to set fair career goals and gave me smart tools and the courage to move toward starting my own business. I am well on my way to being in charge of my own destiny. It is without reservation that I would recommend Helen for any person, or company that feels they would benefit from professional guidance in how to achieve and maintain their goals."

Gabrielle